| Dehydrated diets for dogs using 100% fresh ingredients grown by North American farming families |
Nutrition Concepts
COMPARISONS AND COMPROMISES
COMPARISONS AND COMPROMISES
Comparisons and compromises are part of the pet food purchase process. An informed understanding
of the relationship between price, quality and palatability helps the pet owner determine the feeding
protocol that meets their compromises.
of the relationship between price, quality and palatability helps the pet owner determine the feeding
protocol that meets their compromises.
NRG the Dehydrated Benchmark.
Whole food diets with grain based carbohydrates contain between 48% and 55% moisture when freshly
made before dehydrating. NRG re hydrating guidelines return our dehydrated diets to their fresh made
status. There are now copy cat dehydrated foods on the market that claim their products rehydrate to 3
or 4 times the weight of the dried product. This practise is deceiving as re hydrating 10 lbs of food into
30 lbs of wet food means you have diluted the calories and must now feed more food as each cup you
measure contains more water.
It is not how much water you add back hoping to make more food , it is how much water you mix with the
dehydrated food to return it to its original fresh state,. Since NRG is the only company mixing fresh
products together and then drying them, we are the only company accurately portraying the amounts of
food once refreshed.
Whole food diets with grain based carbohydrates contain between 48% and 55% moisture when freshly
made before dehydrating. NRG re hydrating guidelines return our dehydrated diets to their fresh made
status. There are now copy cat dehydrated foods on the market that claim their products rehydrate to 3
or 4 times the weight of the dried product. This practise is deceiving as re hydrating 10 lbs of food into
30 lbs of wet food means you have diluted the calories and must now feed more food as each cup you
measure contains more water.
It is not how much water you add back hoping to make more food , it is how much water you mix with the
dehydrated food to return it to its original fresh state,. Since NRG is the only company mixing fresh
products together and then drying them, we are the only company accurately portraying the amounts of
food once refreshed.
NRG and Frozen Diets
NRG ingredients are of similar quality to those used by premium frozen pet food manufacturers. A
quality and cost comparison between high quality meat based frozen diets and NRG is appropriate as
NRG is fresh food with the water removed. 12.5 lbs of NRG VITALITY is caloricly equivalent to 30 lbs of
frozen pet food. 1KG (2.25Lbs) of NRG MAXIM is caloricly equivalent to 10 lbs of frozen food.
NRG ingredients are of similar quality to those used by premium frozen pet food manufacturers. A
quality and cost comparison between high quality meat based frozen diets and NRG is appropriate as
NRG is fresh food with the water removed. 12.5 lbs of NRG VITALITY is caloricly equivalent to 30 lbs of
frozen pet food. 1KG (2.25Lbs) of NRG MAXIM is caloricly equivalent to 10 lbs of frozen food.
NRG and Kibble
Despite the marketing surrounding super premium kibbles, they are not whole food products and you
should resist comparing NRG diets with kibble.
The only thing NRG products have in common with kibble is convenience.
NRG is made of whole food ingredients that are gently dehydrated and do not require nor contain a
vitamin premix. All kibbles must be fortified with a vitamin and mineral premix to be nutritionally complete.
To ensure an accurate caloric comparison , NRG Vitality contains 500 K Calories to the cup , 5 cups to
the lb and is 93% digestible. Most kibbles contain an average of 350 K Calories to the cup and are 75%
digestible. Therefore one cup of VITALITY is caloricly equal to 1.5 to 2 cups of kibble depending on the
brand.
Despite the marketing surrounding super premium kibbles, they are not whole food products and you
should resist comparing NRG diets with kibble.
The only thing NRG products have in common with kibble is convenience.
NRG is made of whole food ingredients that are gently dehydrated and do not require nor contain a
vitamin premix. All kibbles must be fortified with a vitamin and mineral premix to be nutritionally complete.
To ensure an accurate caloric comparison , NRG Vitality contains 500 K Calories to the cup , 5 cups to
the lb and is 93% digestible. Most kibbles contain an average of 350 K Calories to the cup and are 75%
digestible. Therefore one cup of VITALITY is caloricly equal to 1.5 to 2 cups of kibble depending on the
brand.
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REAL FOOD...... REAL RESULTS
100% bio-available nutrition
Whole food nutrition.............NOT processed by products or meat meals
Hundreds of natures complex nutrients.......... Not dozens of synthetic manufactured ones
When whole food nutrition is your priority NRG diets stand alone
Delivering 100% real food nutrition without supplementation
We should all eat so good
100% bio-available nutrition
Whole food nutrition.............NOT processed by products or meat meals
Hundreds of natures complex nutrients.......... Not dozens of synthetic manufactured ones
When whole food nutrition is your priority NRG diets stand alone
Delivering 100% real food nutrition without supplementation
We should all eat so good