COMPARISONS AND COMPROMISES

Comparisons and compromises are part of the pet food
purchase process. An informed understanding of the
relationship between price, quality and palatability helps
the pet owner determine the feeding protocol that meets
their compromises.

N-R-G  the dehydrated benchmark.
Whole food diets with grain based carbohydrates contain
between 48% and 55% moisture when freshly made
before dehydrating. N-R-G re hydrating guidelines return
our dehydrated diets to their fresh made status. There
are now copy cat dehydrated foods on the market that
claim their products rehydrate to 3 or 4 times the weight
of the dried product. This practise is deceiving as         
re hydrating 10 lbs of food into 30 lbs of wet food means
you have diluted the calories and must now feed more
food as each cup you measure contains more water.

It is not how much water you add back hoping to make
more food , it is how much water you mix with the
dehydrated food to return it to its original fresh state,.

N-R-G and Frozen Diets
N-R-G ingredients are of similar quality to those used by
premium frozen pet food manufacturers. A quality and
cost comparison between high quality meat based frozen
diets and N-R-G is appropriate as N-R-G is fresh food
with the water removed. 12.5 lbs of N-R-G VITALITY is
calorically equivalent to 30 lbs of frozen pet food. 1KG
(2.25Lbs) of N-R-G MAXIM is calorically equivalent to 10
lbs of frozen food.

N-R-G and Kibble
Despite the marketing surrounding super premium
kibbles, they are not whole food products and you
should resist comparing N-R-G diets with kibble.

The only thing N-R-G products have in common with
kibble is convenience.

N-R-G is made of whole food ingredients that are gently
dehydrated and do not require nor contain a vitamin
premix. All kibbles must be fortified with a vitamin and
mineral premix to be nutritionally complete.

To ensure an accurate caloric comparison , N-R-G
VITALITY contains 500 K Calories to the cup , 5 cups to
the lb and is 93% digestible. Most kibbles contain an
average of 350 K Calories to the cup and are 75%
digestible. Therefore one cup of VITALITY is calorically
equal to 1.5 to 2 cups of kibble depending on the brand.