Bioavailability
"Bio-availability" is an important but often misunderstood concept. The
ingredients in a diet may be very digestible but lack the proper
concentration or balance of essential nutrients to maintain the dog's
metabolic processes. For example an "all meat diet" may be very
digestible but contains an improper ratio of calcium of phosphorous to
maintain proper bone growth in a puppy. An extreme example is
feather meal, a product produced by chemically treating feathers to
make them digestible. If the treated product is fed to a dog the
digestibility may be acceptable but the dog will suffer because the
essential amino acids are inadequate to support normal protein
metabolism. So while the protein in the feather meal is digestible it is
not bioavailable. Kibble diets are fortified with inorganic vitamins and
minerals and amino acids to enhance bioavailibilty. But as we know in
human medicine, inorganic supplements are not readily assimilated by
the body unless a sever deficiency is present. " (The body treats
synthetic vitamins like drugs and utilizes them only if nothing else is
available. Animals do not absorb or assimilate minerals well unless
they are in their natural chelated state.
Chelated minerals are found in
whole food sources.) "
Equine wellness magazine volume 3 iissue 1.

At NRG our research is focused on gathering information on diets
made of whole fresh ingredients. These ingredients are the ones we
would eat at our family table. Individually these ingredients are highly
digestible and the bioavailibiltiy is also very high, both ranging from 85
to 100%. Minerals and vitamins contained in these ingredients are
more available to your pet than the inorganic sources used to
supplement commercial pet foods. The objective at NRG is to
formulate our diets so the primary ingredients supply all the nutrients
for life in the correct ratios to ensure maximum bioavailibilty. We
prepare them with methods that preserve all the nutrition  and maintain
the bioavailabilty required for superior cellar function.

As we know in human medicine, "you are what you eat", But how it is
prepared is of equal importance.